Search Engine Optimization
Marketing Services, Consulting and Coaching for you and your business

Search Engine Optimization is the key to having high visitors' traffic on your site. SEO is making your site friendly to the search engines so that they index it and list it as a relevant search when specific information is sought. All search engines are filtering out low-relevance sites, SEO is critical to building value.

Optimizing your web site is essential for success on the internet. Attracting traffic from search engine activity is the most cost-effective long-term strategy. Some sites are more easily optimized than others, this is as much an art as it is skill. Some tips for Search Engine Optimization include . . .

1. Keyword choice
The first step to optimization is keyword research. The keywords you choose should apply to the theme of your web site and should match the word phrases that people actually type when searching for information.

2. Content optimization
The content of your site should be updated to reflect the chosen keywords. This may include changes to the meta tags, page titles and text headings, or it could involve rewriting content and reorganizing the web site's structure. You should also try to fill in new relevant content periodically.

3. Keyword density
Write approximately 200-250 words of visible text per page based on your chosen keywords. This is a crucial component to high rankings and a successful web site. The optimal number of times to use the keywords will vary by search engine, the number of words on your page, and also by how well the text reads to a person. Be ware that search engines try to imitate human behavior and cannot be fooled by senseless compilation of words!

4. Create Title tags
Title tags are critical because they are given a lot of weight. You must put your keyword phrases into this tag and not waste space with extra words. The Title Tag should reflect exactly what your page is about, using the keyword phrases people might be using at a search engine to find your company. Marketing Article reprint

5. Create Meta tags
Meta tags have some value, though much less weight than the title tags. The Meta Description tag should use your keywords and describe your site. The information in this tag appears under your Title in the search engine results pages, especially if the keyword phrase that was searched upon in the engine appears in your tag.

The Meta Keyword tag is not as important as the Meta Description tag. Contrary to what many people believe, what you place in the keyword tag will have very little effect on Google.

6. Link exchange
Link popularity is extremely important for your optimization process. A link development campaign should be done to acquire quality incoming links to your web site.

7. Web Directories
Try getting your site listed in directories. Get listed in the correct category in DMOZ and others for long-term success.

I offer coaching and consulting on picking the best key words and phrases to optimize your site around. By using competitor analysis, experience and tools to analyze what words/phrases are used by target surfers we can help you lay the optimized foundation to build your net property on.

Good search engine listing takes time. Do not expect to come out on the first Google page just because you have added specific keyowrds in your Title tag. Good luck with your site optimization!