Intention: To
utilize my professional, intuitive, motivational
and creative
skills to serve the needs and goals of my employer, consulting
and coaching clients.
∆ Jeff W. Hotchkiss A turn-key solution to any marketing challenge
Skills ---------------------------------------------------------------------------------------
Business Development – Build existing and develop new systems.
Brand Development – Articulate company value proposition to key stakeholders.
Marketing – Develop marketing plans, distill, segment, target and deliver marketing messages.
Sales – Able to identify prospects, contact, follow-up and close sales consistently. Project Management Take initiative, work independently/team, multitask.
Creativity – Use imagination & technique to develop new and original ideas.
Content Creation – Design, copy, scripts, ads, presentations, graphic & photographic images.
Public Relations – Identify, contact and persuade media producers to cover business news.
Web Strategy – Through knowledge of web development, marketing & e-commerce.
Problem Solver – Probe to understand challenges and secure solutions.
Abilities ----------------------------------------------------------------------------------- Communications – Prospecting, Sales, Customer Service, Spokesperson.
Coordination – Unify the activities of staff, programmers, consultants and vendors.
Media Buyer – Experienced negotiator for advertising, broadcast, mail, event and Internet outreach.
Campaign Management – Implement PR, print, mail, broadcast marketing.
e -Campaign Management – e-zine, banner, CPC (google+), pod cast, Search SEO, etc.
Focus – Proven ability to articulate differentiation and develop precise action plans.
Goal : Utilize proven and entrepreneurial methods to increase sales and lower costs.
Education ------------------------------------------------------------------------------------------
Bachelors of Science (BS), Marketing
Master of Business Administration (MBA)
Member CSUS Business Policy Team
California State University, Chico
California State University, Sacramento
President, CSUC Marketing Club
Professional Experience -----------------------------------------------------------------------
Core Care, Macintosh Support Services. Marketing / Customer Service 2005-'06
CWO.com (Coastal Web Online). Business Development/Sales Manager, 2001-'04
onQuo.com, Portal Project Manager, 2000 – '01
Olivus®, Business Development/Sales, 1999 – Present *
High School Teacher, San Juan Unified School District, 1998 – '00 **
Creative Associates, Business Development/Design/Sales 1991 – ‘98
Additional Professional Skills and Accomplishments ------------------------------------
• Managed start-up, design, editorial, advertising and distribution of SAVVY Living magazine.
• Created, publicized and taught Desktop Publishing seminars for the Learning Exchange
• Volunteer Marketing Director / Master of Ceremonies, Earth Day Sacramento, '01,'02,'03,'04.'05.‘06
Contact: Post 13326, Sacramento, CA 95813 (916) 601-1396 jeff@consultacoach.com ©JWH |
